"3:15PM" Founder Chu Chun Hung Publishes New Book "From Tea Gardens to the World"

From Tea Farmer's Son to International Brand Founder! "3:15PM" Founder Chu Chun Hung Publishes New Book "From Tea Gardens to the World"

The book "From Tea Gardens to the World" looks back on a 35-year entrepreneurial journey. Leaders from the agricultural, governmental, and corporate sectors gathered to witness the internationalization of a Taiwanese tea brand.


"3:15PM" Founder and President of SHIH CHEn Enterprise, Chu Chun Hung, has published his new book, "From Tea Gardens to the World". Drawing on 35 years of hands-on experience in navigating market shifts, entrepreneurial challenges, and brand transformation, he shares valuable insights with Taiwanese SMEs and the younger generation of entrepreneurs.

"From Tea Gardens to the World", authored by Chu Chun Hung and written by Chen Yen Hao, chronicles Chu's inspiring journey—from growing up in a tea farming family and devoting himself to the tea industry, to founding the renowned "3:15PM" brand.


For the past 35 years, Chu ChunHung has dedicated himself to product R&D, brand management, and overseas market expansion, leading "3:15PM" step-by-step from a local Taiwanese brand to the international market.

In 2026, he partnered with Samlip, a leading South Korean food conglomerate, to launch eight co-branding milk tea baked items in the South Korean market. This milestone shows the remarkable achievement of Taiwanese tea brands in cross-industry innovation and global deployment.


Through this book, Chu Chun Hung hopes to share his 35 years of practical experience in navigating market shifts, entrepreneurial challenges, and brand transformation with Taiwanese SMEs and the younger generation of entrepreneurs.

We sincerely thank all distinguished guests and readers for your tremendous support, and we deeply appreciate the in-depth media coverage that allows this Taiwanese tea aroma to continue spreading across the globe! 

Read the media reports and discover the brand story behind 3:15PM!


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